WHY
We feel your pain
If you struggle with your dog's stress and misbehaviour, you're one of us and hundreds of millions of owners around the world: 99% of dogs have moderate to severe behavioural issues.
We are here to actually help. Sending you texts that the dog is barking at home is just not good enough, we take action.
PRODUCT
AI-powered, neuroscience-backed, smart dog wearable with nurturing vibroacoustic stimuli for proactive mental wellness
01
Affect
Engage, calm, or just strengthen your bond together or apart. With state-of-the-art Vibroacoustics (haptics and sound)
02
Monitor
Unmatched emotion and vital sensing—our signals are significantly stronger than those taken from the neck
03
Automatic & Manual Mode
Automatic when you're in back-to-back meetings. Manual when you choose
04
Insights
Insights about your dog's mental and emotional wellbeing, backed by experts - when you want them.
05
Advanced Technology
Our patented AI mood detection engine takes into account the highest number of variables on the market.
TEAM
FOUNDING TEAM
Liviu Babitz
Co-Founder - LinkedIn
Innovator, released products to market as founder and CEO, haptics pioneer — he's built tech in crisis zones and wowed global academia and media with sensory neuroscience. Still convinced Ava is the smartest dog he’s ever had (and he’s had a few).
Justin Fontenot, MBA
Co-Founder LinkedIn
Funding Founder and Market Intelligence. Engineer, award-winning creative — runs businesses with operational firepower and heart. Thought he was getting a dog, but Florence the Giant Schnauzer came with full emotional complexity.
Joana Xavier, MSc, PhD
Founding Advisor LinkedIn
Our in-house nerd has a deep passion for life - from microbes to dogs. Scientist, founder, lecturer, awarded £2M+ for her research, referee for a $10M science prize. Her strategic and scientific input help PawsitiveTouch maximise its impact.
TEAM
CORE TEAM
Rachael Claire
Dog Behaviour Website
Certified behaviourist and anxiety whisperer for dogs. With 15 years of hands-on experience across Europe, she helps worried pet parents find calm, confidence, and connection. Associate member of the APBC, SA Pro Behaviour Consultant for Julie Naismith, Level 5 Behaviour Certification from IMDT.
Daniel Lyngholm, PhD
Science Lead LinkedIn
Neuroscience meets AI. Dogfather with deep roots in research and a sharp eye for data, developer of cutting edge sensory neuroscience IP, Daniel bridges science and tech — turning complex ideas into real-world solutions across software and hardware.
ADVISORY BOARD
OUR ADVISORS
Mark Donavon
Pet Tech
Ex-Purina global leader and consumer-obsessed product nerd who’s turned AI, IoT, and data into game-changing pet tech (yes, even smart litter).
Perry Marshall
Business strategy LinkedIn
Leading business strategist endorsed in FORBES and INC Magazine. Authored 80/20 Sales & Marketing,
Ana Carneiro
Sustainability & Green Design LinkedIn
Sustainability manager with in-depth understanding of circularity and supply chains. Specialist in textiles and Fashion.
Adella Babitz
Quality Assurance & Reliability LinkedIn
Former Director of Quality at Vishay Intertechnology. >30yr experience in quality assurance and reliability qualification approvals in the Electronics Industry.
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